Via’s Blog
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Enhancing Study Abroad Experiences With Technology
In today's interconnected world, technology plays a pivotal role in various aspects of our lives, including education. With the advent of innovative digital tools and platforms, the field of education has witnessed significant transformations, particularly in the...
Recent posts
Success Story: Hamilton College
Via Brings Hamilton’s Global Learning Office Together Madeleine LaCotera has held a variety of positions in the Office of Global Learning at Hamilton College in Clinton, NY. She started in 2010 as the study abroad administrator for the college’s India program and was...
Most In-Demand Study Abroad Programs 2023
Over the years, more students have got the opportunity to experience academic life abroad. Though the last two years with the pandemic limited study abroad opportunities, things are now returning to normal. And with the learning opportunities and growth benefits that...
Success Story: Averett University
“Via is a really good ally,” says Averett’s director of study abroad Since Averett University’s study abroad program switched to Via last spring, Catherine “Katy” Clark, Ph.D., feels less stressed. “It’s so much easier to process applications and keep track of them,”...
Via TRM at NAFSA 2018
Via TRM will be exhibiting during the upcoming NAFSA conference in Philadelphia! Attending? Don't miss your chance to connect with fellow education abroad practitioners committed to innovation in the field. Connect with us during NAFSA Book a Demo for a Free...
Repeat After Me
Our goal at Via TRM is to engage #EveryStudent in global opportunities. One of our favorite conversations is how to hack the field of communications and marketing to achieve that aim. We believe that marketing is a powerful tool for achieving ambitious goals in study...
Technology, disability and study abroad
Have you ever considered the role of technology as a method to increase access to students with disabilities on your university’s study abroad programs? It’s a question that all people in the exchange field should ask themselves because, without their active...
Advocating up
You have figured it out (lightbulb)! Something that will make your job easier, streamline your process or just shave a few precious minutes off of your daily to-do list. Now, the question is, how do you pitch this new idea to your Director or VP? Whether it’s your...
#EveryStudent is our philosophy
Via TRM is an international education technology company on a mission to empower every education abroad advisor to engage #everystudent. Why? Because… …young people who go abroad are forced to look up from their phones to engage in the world around them. …companies...
The Power of Influence
When Swedish watchmaker Daniel Wellington wanted to reach new audiences to sell his watches, he didn’t go down the age-old marketing road and purchase ads in Vogue Magazine. Rather, he thought about where his target audience spent their time — Instagram — and how he...
Ethical Sales & Marketing for Study Abroad: Part IV
You don’t need an MBA to start practicing solid ethical marketing practices in study abroad today. Here are 7 concepts to help every study abroad advisor, practitioner, and decision maker connect more authentically and effectively with students. Why is this important?...
Ethical Sales & Marketing for Study Abroad: Part III
Your Study Abroad Office is a Brand. From the moment a student steps on campus, sports teams, student groups, and academic opportunities vy for their attention. What does it look like for a study abroad office to “cut through the noise” and build a case for study...
Ethical Sales & Marketing for Study Abroad: Part II
In Part I of the mini-series on Ethical Sales & Marketing for Study Abroad, I shared about how selling for a professional sports team helped me better advise students to study abroad. I also made a pitch for us to ditch the stigma surrounding sales in...