The Power of Influence

Best Practices

When Swedish watchmaker Daniel Wellington wanted to reach new audiences to sell his watches, he didn’t go down the age-old marketing road and purchase ads in Vogue Magazine. Rather, he thought about where his target audience spent their time — Instagram — and how he...

Ethical Sales & Marketing for Study Abroad: Part IV

Best Practices

You don’t need an MBA to start practicing solid ethical marketing practices in study abroad today. Here are 7 concepts to help every study abroad advisor, practitioner, and decision maker connect more authentically and effectively with students. Why is this important?...

Ethical Sales & Marketing for Study Abroad: Part III

Best Practices

Your Study Abroad Office is a Brand. From the moment a student steps on campus, sports teams, student groups, and academic opportunities vy for their attention. What does it look like for a study abroad office to “cut through the noise” and build a case for study...

Ethical Sales & Marketing for Study Abroad: Part II

Best Practices

In Part I of the mini-series on Ethical Sales & Marketing for Study Abroad, I shared about how selling for a professional sports team helped me better advise students to study abroad. I also made a pitch for us to ditch the stigma surrounding sales in...

Ethical Sales and Marketing in Study Abroad Mini-Series: Part I

Best Practices

I often hear international educators speak vaguely about “increased outreach” yet avoid the very thing to help achieve that goal: sales. Sales is such a loaded word. The term is associated with connotations such as “sleazy”, “pressure”, and “crooked.” The reality is,...

I was wrong about my students

Best Practices, Global Experiences

If you work in higher education, you’ve probably heard (or repeated) the following in a lunch or conference session with colleagues. I know I have. “Students don’t read anything!” When I was an education abroad advisor, it seemed like most of my students never looked...